Marketing Essential Channels for Small Businesses

Turn awareness into engagement…

You need a marketing strategy to help grow your business, stay relevant, and outweigh the competition. Let’s take a look at the various ways you can market your business. Here are six marketing Essential channels that can help you market your business.

1. Business Website

Building a business website and can be used as showcase your services or products.

When most people want to know about a business or its products, the first thing they do is go to a search engine. What they find from their unique search shapes their image of the business and influences their decision to purchase your product or service.

When someone searches for something that is related to your business service or product, you want your website to be on the top search results and be easily found by the consumer. Search Engine Optimization (SEO) can help you with this. SEO is a measurable, trusted process that is used to send data to search engines that your website is worth showing in their index.

2. Blogs

Blogs have become a powerful unique marketing channel. One of the best ways to bring more customers to your business is by giving them new, original content on a regular basis. 

Blogging also creates one of the easiest, fast and direct ways of communicating with consumers. You are able to tell them about your business and ask them to give feedback and opinions.

Blogs also act as customer engagement channels that can be used to communicate with the target market about the business value proposition.

3. Email Marketing

Email marketing is the most convenient, low cost and effective way of connecting with potential customers, nurturing them and converting them into customers.

Email marketing helps grow and sustain a relationship with the customers by regular sharing of valuable information. Most importantly email marketing allows the business to have complete control over the content the customers get, which allows for custom messaging.

Email marketing acts as a fruitful channel of communication between the customer and the business to share information relating to the product or service

4. Social Media

Social media marketing involves creating and sharing content on social media to achieve your business marketing goals.

Social media marketing involves posting text and image updates, videos and other content to encourage audience engagement.

A social media presence makes your business more accessible and customers in the loop about your business. It also enables you to respond in real time to issues and conversations. Social media can be used for customer service, suggestions and complaints.

5. Local Marketing

Mostly, when people go online to search for a product related to your business, their results are usually focused around their location. Local marketing helps your business be readily available to the people near to you.

Effective local marketing can come as direct contact with consumers via mail, local town events or local sports team sponsorship. This allows a business to develop a repeat consumer base in the immediate surrounding area of the business’ location.

6. Word of Mouth

Word of mouth marketing is when a consumers showing interest in your business is reflected in their everyday dialog with other people.

85% of consumers believe suggestions from family and friends more than they do advertising. This is a huge reason to rely on your customers to recommend your business to others.

In order to generate word of mouth marketing, you will have to provide the best product or service possible accompanied by excellent customer service. Only after satisfying the needs of your customer and turning them into loyal and passionate followers will they recommend your business to family and friends.

Key Takeaways

All of marketing channels mentioned in this article are the best way of reaching customers, especially if you’re in business. They will help you stay relevant, competitive and profitable, especially in this technological age. They might even give you an opportunity to grow. So try a few (all, if you can). Just remember to also do them right.

Your Tasks

Based on what you’ve covered so far in this article, what are your key takeaways?

Are there any questions that you’d like to ask or ideas that you’d like to clarify before taking the jump in the next step?

Discuss your takeaways and share any questions in the comments. Also remember to like or share any posts that particularly interest or resonate with you.

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