What are my business insights? How can it help my business? How do I access and use insights from my google business page?
Imagine you’re planning your first trip to Paris. But, you don’t speak any french. So you look into taking French classes, but you’re a little strapped for cash after paying for the Paris trip. One day, you bump into your neighbor Daniel. In the past, you’ve only nodded hello. This time you start chatting with each other.
You find out that Daniel’s mother is from France, and he was raised speaking the language. you also discover he has a side job as a french tutor. And he’s is desperately in need of a dog sitter whenever he leaves town. So, what should you do next?
By taking the time to talk to Daniel you gained insights about him (his French background and his need for a dog sitter). So it’s a good idea to take advantage of these insights and arrange a mutually beneficial trade that will result in your learning enough French to get by on our vacation.Google My Business Page
Just like the Daniel scenario, you can help your business by taking the time to discover valuable insights about your customers. These insights might include what your customer’s motivations are, why they give business over your competitors, what they’re interested in, where they’re from, and more.
By analyzing these insights, you can improve your business and marketing so they work harder for your potential and current customers – like helping them find you, answering their questions, refining your offerings, etc.
Fortunately, Google my business listing comes with a helpful tool called insights. It shows how people found your listing, where they discovered it, and what actions they took once they saw your listing.
If you don’t have a Google My Business listing yet, you can set one up at google.com/business.
Next, you might experiment with running ads that target neighborhoods that don’t seem to be generating a lot of driving directions requests so you can drum up more business in those areas.
Google My Business insights can be incredibly valuable to your business. let’s make sure you’re prepared to get the most out of them.
If you have any questions for Google My Business, please post your comment!